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Book Review - Brought to you by SOUNDVIEW Executive Book Summaries ®
A business cannot succeed if its leaders and employees are not fully committed to that success. John Jantsch, the author of Duct Tape Marketing and The Referral Engine, lays down a manual for total commitment within companies and organizations in his newest book, The Commitment Engine.This manual is based on three elements that the author calls the clarity path, the culture patron and the community promise.As Jantsch explains:"Businesses that run so smoothly as to seem self-managed aren't normal. In fact, they are terribly counterintuitive, but terribly simple as it turns out.