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It's Your Biz by Susan Wilson Solovic with Ellen R. KadinMany people launch themselves into the wild adventure of starting a new business without first asking themselves a key question: Do they want to start a business? It seems a simple enough question to answer, but the truth is far more revealing.
As a small-business consultant, serial entrepreneur and owner of the video news site itsyourbiz.com, Susan Wilson Solovic is often approached by people who have lost their jobs and are seeking advice on starting a new business."It doesn't take long for me to identify the ones who are only going through the motions," she writes in her new book, It's Your Biz."They don't have the sparkle in their eyes when they talk about their business idea."
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